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HabitAware Raises $510K, Pushes Product Launch ...

HabitAware Inc., a Minneapolis-based startup that created Keen, a wrist-worn device designed to stop nervous ticks like nail biting and skin picking, announced the closure of a funding round on...

HabitAware Raises $510K, Pushes Product Launch ...

HabitAware Inc., a Minneapolis-based startup that created Keen, a wrist-worn device designed to stop nervous ticks like nail biting and skin picking, announced the closure of a funding round on...

HabitAware Sees Half A Million Investment For W...

Co-founded by husband and wife duo Aneela Kumar and Sameer Kumar with partners Kirk Klobe and John Pritchard —  HabitAware’s Keen bracelet is designed to stop bad habits from happening.

HabitAware Sees Half A Million Investment For W...

Co-founded by husband and wife duo Aneela Kumar and Sameer Kumar with partners Kirk Klobe and John Pritchard —  HabitAware’s Keen bracelet is designed to stop bad habits from happening.

Habit-breaking smart bracelets

Enter the couple’s new invention — Keen, a vibrating “smart bracelet” for ages 5 and older from their company, HabitAware. Keen bracelets (starting at $129) recognize when a user is engaging in a body-focused...

Habit-breaking smart bracelets

Enter the couple’s new invention — Keen, a vibrating “smart bracelet” for ages 5 and older from their company, HabitAware. Keen bracelets (starting at $129) recognize when a user is engaging in a body-focused...

A Tech-Driven Solution for Compulsive Scratcher...

At wearable tech company HabitAware, Aneela Idnani Kumar has two job titles. The first, marketing/design lead, is easy enough to understand. But her other position, “chief trichster,” is a less...

A Tech-Driven Solution for Compulsive Scratcher...

At wearable tech company HabitAware, Aneela Idnani Kumar has two job titles. The first, marketing/design lead, is easy enough to understand. But her other position, “chief trichster,” is a less...

Haptics to Break Habits

Aneela and Sameer (her husband and co-founder) saw an opportunity with this particular condition, to “raise awareness” in an entirely different way. As tech-savvy individuals, they had the idea to...

Haptics to Break Habits

Aneela and Sameer (her husband and co-founder) saw an opportunity with this particular condition, to “raise awareness” in an entirely different way. As tech-savvy individuals, they had the idea to...

Liv Is A Wearable That Breaks You Of Those Unco...

Aneela Kumar counts herself as one of those people, desperate to find a way to stop the habit specifically called trichotillomania. Left with eyebrows and eyelashes so thin they were...

Liv Is A Wearable That Breaks You Of Those Unco...

Aneela Kumar counts herself as one of those people, desperate to find a way to stop the habit specifically called trichotillomania. Left with eyebrows and eyelashes so thin they were...

Get more motivation, updates, and inspiration in the HabitAware Newsletter:

  • "Thank you for your faithful emails, they are a source of great motivation for many of us. I actually think of my Keen as a "helper", a unique tool to remind me when I am slipping into my danger zone."
    - L.M.

  • "This newsletter is excellent...I credit the mere existence of this product and the feeling of community fostered by this newsletter, as two of the catalysts that helped free me from my shame and self-loathing in regards to my trichotillomania."
    - D.M.

  • "I won’t unsubscribe. You changed my life. Pull-free for almost 3 months. Thank you for all you do, I haven’t felt this confident in over 10 years."
    - S.M.

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