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How a Hair Pulling Disorder Inspired a Smart Br...

For more than 20 years, Aneela Idnani Kumar hid her hair pulling disorder. Disguising her absent eyebrows with makeup and concealing her isolation with smiles, Idnani Kumar kept her trichotillomania...

How a Hair Pulling Disorder Inspired a Smart Br...

For more than 20 years, Aneela Idnani Kumar hid her hair pulling disorder. Disguising her absent eyebrows with makeup and concealing her isolation with smiles, Idnani Kumar kept her trichotillomania...

MN Cup Celebrates 15th Anniversary

Aneela Idnani, HabitAware co-founder, and Lisa Lavin, Omcare founder and CEO, discuss the MN Cup.

MN Cup Celebrates 15th Anniversary

Aneela Idnani, HabitAware co-founder, and Lisa Lavin, Omcare founder and CEO, discuss the MN Cup.

2019 40 Under 40: Aneela Idnani Kumar, HabitAware

HabitAware Cofounder, Aneela Idnani Kumar, named one of 2019 40 under 40.

2019 40 Under 40: Aneela Idnani Kumar, HabitAware

HabitAware Cofounder, Aneela Idnani Kumar, named one of 2019 40 under 40.

From Advertising to Startup with Aneela Idnani

HabitAware CoFounder, Aneela Idnani joins us to share her journey on making the jump from the Advertising space to the startup world in order to create a successful wearable tech product that helps...

From Advertising to Startup with Aneela Idnani

HabitAware CoFounder, Aneela Idnani joins us to share her journey on making the jump from the Advertising space to the startup world in order to create a successful wearable tech product that helps...

Underrepresented entrepreneurs in Minnesota

It's tough out there for a business owner. It's even tougher for business owners from underrepresented communities. Recent numbers show that in Minnesota, nearly 10 percent of the state's small businesses are minority-owned....

Underrepresented entrepreneurs in Minnesota

It's tough out there for a business owner. It's even tougher for business owners from underrepresented communities. Recent numbers show that in Minnesota, nearly 10 percent of the state's small businesses are minority-owned....

16 Great Gifts For Your Hair

Keen, a smart bracelet and a TIME Magazine top 2018 invention, looks like a fitness tracker and detects your specific behaviors after a one-time training with its companion mobile app. When...

16 Great Gifts For Your Hair

Keen, a smart bracelet and a TIME Magazine top 2018 invention, looks like a fitness tracker and detects your specific behaviors after a one-time training with its companion mobile app. When...

Get more motivation, updates, and inspiration in the HabitAware Newsletter:

  • "Thank you for your faithful emails, they are a source of great motivation for many of us. I actually think of my Keen as a "helper", a unique tool to remind me when I am slipping into my danger zone."
    - L.M.

  • "This newsletter is excellent...I credit the mere existence of this product and the feeling of community fostered by this newsletter, as two of the catalysts that helped free me from my shame and self-loathing in regards to my trichotillomania."
    - D.M.

  • "I won’t unsubscribe. You changed my life. Pull-free for almost 3 months. Thank you for all you do, I haven’t felt this confident in over 10 years."
    - S.M.

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