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HabitAware, maker of bracelet that minds annoyi...

HabitAware got its start two years ago when Aneela Idnani Kumar and her husband, Sameer, set out to use smart-wearable technology to treat an impulse-control disorder known as trichotillomania that...

HabitAware, maker of bracelet that minds annoyi...

HabitAware got its start two years ago when Aneela Idnani Kumar and her husband, Sameer, set out to use smart-wearable technology to treat an impulse-control disorder known as trichotillomania that...

How digital therapeutics fit into the larger me...

Increasingly, patients are turning to digital health tools for help, kick-starting a new industry. These emerging digital therapeutics and how they fit into the larger mental health ecosystem was the...

How digital therapeutics fit into the larger me...

Increasingly, patients are turning to digital health tools for help, kick-starting a new industry. These emerging digital therapeutics and how they fit into the larger mental health ecosystem was the...

HabitAware Claims 2018 Minnesota Cup Grand Prize

HabitAware, a tech startup developing a smart awareness tracker to stop behaviors like hair pulling, nail biting and skin picking, won first place in the Minnesota Cup Monday night, walking...

HabitAware Claims 2018 Minnesota Cup Grand Prize

HabitAware, a tech startup developing a smart awareness tracker to stop behaviors like hair pulling, nail biting and skin picking, won first place in the Minnesota Cup Monday night, walking...

HabitAware, Carrot Health Take Top Awards At 20...

HabitAware, a Minneapolis company that makes a bracelet to help people control habits and tics like pulling hair and sucking thumbs, won the $50,000 grand prize the 14th annual Minnesota...

HabitAware, Carrot Health Take Top Awards At 20...

HabitAware, a Minneapolis company that makes a bracelet to help people control habits and tics like pulling hair and sucking thumbs, won the $50,000 grand prize the 14th annual Minnesota...

Minneapolis med-tech startup firm HabitAware wi...

Minneapolis-based health-tech startup firm HabitAware is this year’s winner of the MN Cup, a yearly business contest open to Minnesota companies with less than $1 million in revenue. HabitAware gets MN Cup’s...

Minneapolis med-tech startup firm HabitAware wi...

Minneapolis-based health-tech startup firm HabitAware is this year’s winner of the MN Cup, a yearly business contest open to Minnesota companies with less than $1 million in revenue. HabitAware gets MN Cup’s...

A Bracelet That Helps

“And when you want something, all the universe conspires in helping you achieve it.” Paulo Coelho, “The Alchemist.” This is the first thing that HabitAware co-founder and designer Aneela Idnani told me...

A Bracelet That Helps

“And when you want something, all the universe conspires in helping you achieve it.” Paulo Coelho, “The Alchemist.” This is the first thing that HabitAware co-founder and designer Aneela Idnani told me...

  • "Thank you for your faithful emails, they are a source of great motivation for many of us. I actually think of my Keen as a "helper", a unique tool to remind me when I am slipping into my danger zone."
    - L.M.

  • "This newsletter is excellent...I credit the mere existence of this product and the feeling of community fostered by this newsletter, as two of the catalysts that helped free me from my shame and self-loathing in regards to my trichotillomania."
    - D.M.

  • "I won’t unsubscribe. You changed my life. Pull-free for almost 3 months. Thank you for all you do, I haven’t felt this confident in over 10 years."
    - S.M.

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